Intercultural competencies unlock new territory in customer engagement.
What is your behavioral sweet spot in selling? What are your client’s natural priorities in buying? The first resource in our customer engagement toolkit is a spotlight on the behavioral styles people use in buying and selling.
In an intercultural environment, nearly everything looks different—teaming, communication, goal-setting, conflict resolution—you name it. Sales is no exception. Selling in a mono-cultural environment is one thing. In an intercultural environment, selling can look like something else entirely. And it should!
The 1940 book Anna and the King relates the story of a Siamese king and a widowed British schoolteacher. On a quest to help Siam transcend global cultural and educational gaps among nations, this unlikely pair of strong-willed individuals bridge chasms of their own to forge a partnership as they embark upon a journey towards inter-cultural intelligence.
Building a relationship of trust between different teams is difficult, and it takes practice. You can't change the past, but you can do better the next time.