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Image by Markus Spiske
Self-Cultural Analysis

Every person is on their own unique cultural journey and as a result has developed their own unique cultural wiring.

The world has become more globalized than ever before.

Over 300 million people live in a different country from their passport. A third of the global workforce (about 1.3 billion out of 3.4 billion) are engaged across diversities and across borders every day. We have seen a significant rise in working virtually and working from home, which has resulted in being able to hire talent, serve customers and offer support from anywhere to anywhere.

Machine learning, Artificial Intelligence, and the use of robots for manual work are becoming more and more visible and a normal part of the fabric of our societies.

Research shows that as a result of all of this we will need to become "More human humans!". Better at listening, better at asking questions, collaborating, innovating, communicating, developing ourselves and others, managing people, negotiating, and navigating complex problems together.

All of this is less and less done in a mono-cultural or mono-ethnic context. Diverse and intercultural teams are becoming the norm and we need to up our game in order to be "More Human Humans" across cultures.

In this new reality, we have a significant challenge that needs to be addressed: we still insist on explaining who we are as cultural human beings through the lenses of nationality, ethnicity, and race.

Unfortunately, boxing people in on the basis of those classifications is often done outside the context of relationships. As a result, it doesn't lead to meaningful connections, in most cases it causes people to drift apart.

It is our mission to change this. We need a new way of looking at who we are as cultural beings. We are not saying that nationality, ethnicity, and race are not important, but we are saying that they are bad starting points for developing meaningful and productive relationships.

Since every person is on their own unique cultural journey and as a result has developed their own unique cultural wiring, we have developed the Self-Cultural-Analysis approach.

Seeing every person as a uniquely wired human being is a powerful and liberating starting point for developing your Cultural Agility.

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